Revitalizing an industry
icon’s flagship website

From brand profiles, investor education, and company history to the latest news, career opportunities and more, paramount.com is the flagship destination for everything you want to know about this iconic company.

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Screens designed

A robust design system—coupled with modular content blocks—ensured consistency and variety across a diverse set of screens.

Boldly go…

After multiple acquisitions, Paramount recognised the need to unify their organization and revamp their iconic brand. At the heart of this effort was the Paramount website, a vital hub for diverse stakeholders including advertisers, talent, media, and investors. Beyond took the lead on rearchitecting and redesigning this flagship website. In just 12 weeks, we designed a modern platform that reflects the creativity, history and vibrant future of the brand.

A Paramount for everyone

Following a series of mergers over the past five years, Paramount’s global website had become fragmented, resulting in orphaned pages, inconsistent components and complex user journeys. It fell short of capturing the identity of the brand and the immense value it represents. Beyond was tasked with creating a more navigable, unified website that reflected Paramount’s new design system. A key part of this redesign was enhancing the user experience and improving readability, site speed, responsiveness, and discoverability.

Getting to the heart of the site

More than just a simple web redesign, this project marked the debut rollout of Paramount's new brand identity. We were challenged to push the boundaries of the brand guidelines and explore how this new identity could be adapted for different purposes and audiences.

To guide this, we led a series of stakeholder interviews, conducted a competitive benchmarking exercise, and executed a thorough site audit. The findings led us to our creative exploration, which provided Paramount with a final concept that ranged from ‘Expressive’ to ‘Iconic’ to bring the versatility and vibrancy of its new brand to life.

This flexible design approach allowed us to strategically consider the current inconsistencies and bring uniformity to the new experience while providing the users with a delightful, narrative-led experience. Further, it allowed us to standardize the website and reduce the number of build and development efforts for Paramount’s development team.

Efficient, future-focused design

Over 3 months of phased, collaborative delivery, we re-architected and redesigned paramount.com, reducing friction and increasing coherence by establishing uniform components, sharpened narratives, and thoughtful brand application.

Critical to delivering at velocity was partnering with Paramount to determine the varying content requirements. This informed and allowed us to create a system that was not only easy to deploy but easy to scale and repurpose as the brand’s needs change.

This approach enabled us to explore and define the elements we could retain, adapt, or redesign entirely. In doing so, we were able to direct our attention to high-value, high-touch pages such as the homepage and careers section, while still ensuring a completely refreshed site experience. Beyond a measured and intentional design approach, complementing some existing components with newly designed ones, also enabled the Paramount engineering team to confidently size and scope the build, ensuring deadlines were met with confidence.

Express thyself

Paramount’s new brand is designed to be expressive. We seized the opportunity to breathe new life into their website with bold creative choices that hero content, honor IP, and deliver a modern experience that’ll set them apart.

This new unified website unmistakably embodies the essence of Paramount in a fun, engaging and intuitive way and caters to Paramount’s diverse audience, whether they’re looking to stream, invest, or join the team.