Introduction

 

Waze Ads previously had a very fragmented web ecosystem with several disconnected properties that play similar roles, all launched separately over time to serve a specific audience and/or purpose. We united the brand’s online presence, streamlined the point of entry through a single URL (waze.come/ads), and optimized for acquisition across their key audiences while also assisting in the creation of a unique Ads brand identity.

Role: Visual Designer

Agency: BYND

 
Untitled-1.gif
 

Our Approach

 

To be successful, we needed to balance functional needs and requirements with emotional resonance. The connective tissue between the two is anchoring everything in what the customer is trying to get done. 

Form follows function, and in this case function is customer outcomes. We saw this as a ‘Jobs to be Done’ product theory applied to product marketing.

 
wazeframe.png
 

What We Delivered

 

Along with a new information architecture for the four united web properties, we delivered:

  • Low fidelity and high fidelity wireframes and final designs for six unique templates for both desktop and mobile.

  • Styleguide for the new Waze Ads/B2B branding, modified and updated based on Waze’s rebrand.