Connecting the court

There are half a billion basketball fans globally. Only a fraction will ever get to attend an NBA game. Each February, the NBA hosts its annual all-star basketball game—a weekend coveted by diehard fans worldwide.

Since the launch of Nike Connect, fans have been able to feel part of the game like never before. With the reskin of the app experience, fans could get an inside look at the all-star weekend through an authentic connection to players, teams, and cultures they love.