Abby Kalen

About

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Hi, I’m Abby!

When I’m not pushing pixels by day, I love drawing, painting, animals, listening to Drake, taking care of my plants, living off cold brew, shopping for things I don’t need, making bad puns, and taking a good Sunday nap. 

I’m passionate about design but at my core, I’m passionate about people. I love learning about them, from them, and with them. I love to share and grow and work together to create the best work.

 

 
 

Let’s work together!

BYND, Product Designer, July 2020 –

Designing digital products across a variety of verticals

BYND, Freelance Visual Designer, March 2020 - July 2020

Led design on a website consolidation project for Waze that included the development of a new B2B brand personality and full site content restructure.

  • Collaborated closely with content strategy and user research to establish the information architecture for the four united web properties.

  • Created low fidelity and high fidelity wireframes and final designs of six unique templates for both desktop and mobile.

  • Created and developed new brand guidelines and deck templates for B2B brand personality.

Code and Theory, Visual Designer, August 2019 –

Designing interactive digital experiences and supporting new business pitches for clients across fashion and financial technologies.

  • Led design on a 3-phase sneaker launch for Adidas for first time runners across web and app.

  • Designed product detail and collection pages for Rothy’s first-ever 100% recycled plastic handbag launch.

  • Supported senior designer on the launch of a customer portal for all of PGIM’s subsidiaries 

Clients: Rothy’s, Adidas, PGIM

AKQA, Designer, Dec 2018 – Jul 2019

Concepted, designed and executed interactive digital experiences for clients across the telecom, auto, and retail verticals. 

  • Led concepting and design for an activation platform for new Verizon Prepaid customers featuring a full set of design elements and a chat-based interface.

  • Led design on two of five teams for the launch of a transformational responsive website for My Verizon Online, focusing in on the orders section and ubiquitous elements such as navigation, menus, and customer dashboard. 

AKQA, Associate Designer, Sep 2017 – Dec 2018

  • Supported and collaborated with the senior designer and ultimately led social content creation for Maserati USA.

  • Redesigned the Nike+ App experience for brand and event collaborations including NBA All-Star Weekend and Supreme.

Clients: Verizon, Nike, Maserati USA