Influenster
Influenster is a product sampling platform with 6 million active members and over 50 million reviews. After a decade of growth, the community plateaued. I partnered with the Lead UX Designer to redesign the experience, leading visual design for onboarding, the home feed, and product detail pages.
Product Design
UX/UI Design
Design Systems
Responsive Web Design
I partnered with strategy and UX to research user needs and behaviors, map key jobs-to-be-done, and prioritize features to improve, create, or sunset based on impact and usage.
I redesigned onboarding to replace a long, tedious questionnaire with a gamified, AI-powered flow that condensed hundreds of questions into five, creating a faster, more engaging path to personalization.
I redesigned the Home Feed to unify disjointed features, using gamified tasks and versatile content cards to boost engagement, encourage reviews, and collect valuable user data for personalization and B2B targeting.
The redesign delivered immediate results, driving organic buzz and demand for the new app.
+39%
Growth of beta members
+49%
NPS score
+.9%
Recommend to a friend increase