Paramount.com
In 2023, Paramount recognized the need to unify their organization and revamp their iconic brand. At the heart of this effort was the Paramount website. I led the redesign and created a modern platform that reflects the creativity, history and vibrant future of the brand.
UX/UI Design
Design Systems
Responsive Web Design
To guide the approach, I partnered with strategy on stakeholder interviews and conducted competitive benchmarking and a site audit. These insights shaped my creative exploration, leading to a final concept — from “Iconic” to “Expressive” — that brought Paramount’s new brand versatility and vibrancy to life.
I knew the design needed to be bold — cinematic in presence, confident in execution, and unmistakably Paramount.
I honored Paramount’s cinematic legacy by weaving subtle film-inspired details — like vintage marquees, classic posters, and freeze frames — into a modern digital experience that respects its past while evolving the brand forward.
But it couldn’t just look beautiful — it had to work hard. I built a flexible, modular design system that scaled across teams, ensuring consistency, speed, and room for the brand to grow. The result balanced craft with practicality: cinematic on the surface, systematic underneath.
“The new paramount.com showcases our creative leadership, modern brand identity, and vibrant culture. The design system and digital experience that was created is scalable and flexible, enabling us to meet the needs of our audiences and stakeholders — both now and in the future. And what's more, the effort felt like a true, collaborative partnership from start to finish.”
— Happy Client, VP of Content
84
Screens designed
A robust design system—coupled with modular content blocks—ensured consistency and variety across a diverse set of screens.
5
Distinct sections
Each section of the website spoke to a specific audience with distinct needs, giving room to flex from iconic to expressive.
12
Weeks design
We utilized a concept phase to establish the design foundation, followed by four design sprints to produce responsive screens.
